When approaching a website project, it is important to always keep the customer’s experience at the forefront. A bad experience will forever be remembered. Your website needs to allow customers to navigate effortlessly and achieve the purpose of their visit. It means they will return again, recommend your business and build trust in your brand.

Analytic tools will help you determine how the users are interacting with your site, how much time they are spending on your site and if they are finding the right information in a timely manner.

Your customers’ time is precious and you only have a short window for a visitor to find out what they need, so make it count. Your website needs to be filled with valuable, precise and well thought out information.

This also includes visual content. Images and graphics are a really important part of the look and feel of a website and it is well worth putting in the time and effort to create high quality visual content.

In this day and age, most people will now visit a website on a mobile device. That is why it is imperative that your website works, just as effectively, across all types of devices.

Always think about the experience and content from a mobile device first and then design for larger devices up to desktop. Not only is this good for SEO (Search Engine Optimisation), but optimising the space available on a mobile device gives you the key content you will need to deliver to your customers and visitors. 

When someone lands on a page, you need to have a clear understanding of what you want the end user to do. A call-to-action is promoting the end user to perform an action. Whether this is getting in touch, making a purchase or signing up to a newsletter; it needs to be clear and simple.

This applies to all aspects of your website:

  • Navigation needs to be easy to follow and allow your visitors to obtain the information they need in as fewer clicks as possible.
  • Visuals - Do not be scared of white space. It allows you to absorb the information presented and keeps you clear of visual clutter.
  • Information - as mentioned previously, you need to ensure the content is valuable and to the point. There is no need to add lots of content if it is going to be of little value to your customers, so keep things simple!